Whether you’re a branding or direct response advertiser, we can help engage your target audience through sponsored content. Sponsored content is displayed on our web properties in the form of articles, blog posts, reviews or sidebars that educate readers about your product or service in order to build brand awareness—and influence their purchasing decisions.
How it Works
- Readers arrive at your sponsored content from a variety of sources including: search results, display widgets, newsletters and social media.
- Sponsored content is enticing to read, rich and interactive; it can be enhanced with pictures and video. Integrated social media features help spread the word about your product or service.
- After reading your sponsored content, interested leads follow a call- to- action which takes them to your landing page. At this point, they are eager to sign up for your service, make a purchase or interact with your brand.
The Advantage of Content
Engage Consumers Directly
Over time, people have trained their eyes to focus on content and avoid distracting advertisements that appear alongside their reading material. Rather than trying to compete for attention, sponsored content engages readers by promoting products and brands directly through the content itself.
Get Your Point Across
Traditional display advertisements are the size of a Post-it® note—containing barely enough space to convey your message to prospective customers. With sponsored content, the entire page is your canvas; take advantage of captivating wording, interactive features, pictures and video to engage readers, drive sales and build brand awareness.
Readers arriving at your landing page after being informed by sponsored content have more intent to interact with your product and brand than visitors who arrive by clicking a standard display advertisement.
With our flexible payment options, we are able to accommodate the unique needs of advertisers. Pricing follows the industry standard CPM, CPC and CPA metrics. You can choose between prepay and postpay billing. Daily budget caps are also available.
Getting started is simple. After answering a few questions about your product or service and target audience, your information will be reviewed to determine how we can best fit your needs. One of our team members will reach out to you shortly to discuss next steps.